The Irish Smith Whiskey is Ireland in a bottle — raw, honest, and unapologetically character-driven. We built the brand from the ground up: name, identity, tone, and strategy.
Then Peaky Blinders called. We crafted a full 360° campaign around the collaboration — marrying the grit of 1920s Birmingham with the soul of Irish craft whiskey. From content to OOH, every touchpoint was built to feel like it belonged in the Shelby's world.